With Google Profiles, the search giant is positioning itself to compete with Facebook and eat up some of the social network market. Facebook has taken claim to over 350 million registered users in it’s six years of existence. The fact is that I’d be willing to bet that each of those 350 million users also uses Google to search along with everyone else who still isn’t on Facebook. That is exactly why I think that Google is positioning itself to swallow Facebook whole in the next decade.

Social Media Hub

Source: mpastwa @ flickr

With all of the different ways to connect with both social media and networking, there is still one major hub lacking. I believe that Google can become that hub that is your central point of communication and become the rolodex of your social services.

Here are a few bullet points that help that last statement.

  • Google’s Social Search currently crawls all of your social sites like Twitter, tumblr, Facebook, etc..
  • If you have a Google account, they know what your searching, chatting with (Google Chat)emailing and attending (Gmail), watching (YouTube), and reading (Google Reader).
  • They proably know where you are located, based on local searches and your other online profiles.

It seems very realistic to me that Google can create a dashboard that will show your feeds for all of your social networks. Not only will it be useful, but it will be quick and accurate. Then you can really connect to new people who matter, and are indexed similar to the way your profile has. While Google’s Profile pages may not be the one stop replacement for Facebook, search is changing as we know it and Google is going to be playing a major role in stepping as the hub of the new social web.

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