synergy-blog has just passed it’s one year anniversary, which prompted this post. Why Blog? It’s a question that I hear from clients and people I do business with frequently. It’s always a discussion on the table during a website pitch or sales meeting. My answer is usually “it depends”. That’s not a half assed answer by any means- it’s true.
A blog is the new media. A PR firm may be expensive to hire on a long term basis, and the time spent trying to get big media outlets to cover you may be very costly. Getting word out on your blog is a cheap way to begin to get the word out. Obviously the exposure is not even close to the same as what a media outlet can provide, but it’s a start. By blogging your ideas and becoming a thought leader, you can gain a following that can be far more valuable than what other traditional PR and advertising routes can provide. When the time comes, you can start to push your products and services to a prospect base that you already have a foot in the door with.
Being a thought leader comes with some baggage. Some people may not like what you say. Good. Usually if you are in position where people are starting to listen to you, chances are there is a group of people that think your crazy and bash you. Take that criticism with pride, and build on it. Their negative exposure to your thoughts may even fuel more people to come see what your all about. That’s the goal, isn’t it?
It works. Blogging has opened up so many doors both personally and professionally for me, and that is where the satisfaction comes from. That’s why I blog.
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