The Google IQ Certification for Google Analytics is the web giants way of testing and qualifying experts for their product. I recently passed the exam and wanted to share a few tips for studying and some resources I used. I was surprised at the complexity of some of the questions, but was able to work my way through it. The passing benchmark has been recently raised from 75% to 80%. The exam was 70 questions and I had 120 minutes to take it.

Some areas that should be studied in depth prior to the exam:

  • Filters and profiles
  • E-commerce tracking
  • Regex expressions
  • Types of cookies used

Some resources I used to study for the certification:

Feel free to post any resources you may have found useful.

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  • Hope

    When you took the exam were you a beginner, intermediate or expert at Google analytics?

  • http://synergy-blog.com Steve Latronica

    Hope-
    I would say intermediate. Taking the exam pointed me to some of the advanced options that took me to the next level. Thanks for stopping by!

  • Adele jones

    -replicas Dior
     e a few tips for studying and some resources I used. I was surprised at
    the complexity of some of the questions, but was able to work my way
    through it. The passing benchmark has been recently raised from 75% to
    80%. The exam was 70 questi